Client
Spotlight
Role
Lead Designer
Year
2019
Deliverables
User Experience
Interaction Design
Visual Design

               Spotlight is a platform that helps you find the right influencer/creator for your campaigns. From finding the right partner to tracking post-performance metrics; Spotlight takes care of everything.

In-duration of 8 months, I helped develop a strategy, wireframe the user flows and create the final panels for developer hand-off. It came down to 150+ screens, 15+ user flows in between countless cups of coffee, and several dozen meetings.
Screenshot of Spotlights onboarding screens organised in a grid view

Intuitive Onboarding

We created onboarding slides that not only helped us collect information but also used the opportunity to educate our audience about influencer marketing.

Finding the right fit

Finding someone who understands your brand can be really hard. With our neatly designed listing page and simple search filters, we made sure you get several dozen who do.

Not just stats

Spotlight not only tells you the numbers but also break those stats down into meaningful indicator that helps in understanding sentiments and behaviour of your audience.

Screenshot from Spotlight campaigns showing asset submission screen

Seamless Process

Creating a campaign on Spotlight is pure joy. With a simple tap-based form it takes just a few minutes to create a new campaign. Each campaign allows users to negotiate proposals, review submissions. Not only that once the campaign is live, Spotlight also lets you analyze campaign success from all perspectives.

Effortless communication

We built supporting flows that help clients manage their relations with the influencer: like sending a brief or payment without leaving the app.

Screenshot of spotlight's customer management platform
Spotlight webapp screenshots organised in a grid view

Spotlight works everywhere

From iPhones to your 32” LCD monitor, Spotlight works on a wide variety of screen sizes and looks good all the time.

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